Redtop is now cheapest tabloid in the capital - alongside Daily Star
THE Sun is cutting its cover price by a third in the London area to just 20p from Monday, making it the joint cheapest national newspaper in the capital alongside the Daily Star.
From Monday the daily redtop, published by News International, will drop its cover price by 10p from 30p in the London area. The Saturday edition of the Sun will remain 60p in London and elsewhere.
While the current 30p price will remain elsewhere, the London reduction could trigger a tabloid price war as the Sun will join the Daily Star as the cheapest tabloid in the city. The Daily Mirror, published by Trinity Mirror, raised its cover price by 5p to 45p across the country in January.
Mid-market title the Daily Express, stablemate of the Daily Star at Express Newspapers, has a current cover price of 40p while the Daily Mail retails at the newsstand for 50p.
The move comes just nine months after the Sun reduced its national cover price to 30p.
According to the latest audited ABC figures, The Sun had an average daily circulation of 2,957,690 in April, a year-on-year sales fall of almost 6%. Insiders expect the change to boost sales in and around London by around 50,000 copies.
The Daily Star has benefited from a rise in circulations since it cut its cover price by 15p in November, from 35p to 20p.
Last month the Daily Star's circulation was up 13% year on year, to an average of 822,646 daily in April.