LONDON: More than four out of five mobile media users access mobile media once a week, research by Orange reveals.
Based on its survey of 2,000 mobile phone media users from all five UK mobile networks, Orange found that 70% of consumers are attracted to interactive mobile
Meanwhile, Orange found click-through ads are the most popular form of mobile marketing, with 47% of participants preferring to click on ads that go straight to a brand's website; 43% preferring to click on voucher codes or coupons and 34% using click-throughs to enter competitions.
The average age for mobile media users is 36 and 81% use mobile media more than once a week, with 46% using it daily. Mobile internet pages viewed most often are search engines, e-mail, news, music and film, although 55% of people browse mobile internet with no specific agenda.
Source: Brand Republic