Tuesday, March 31, 2009

London Evening Standard boosts last edition

THE London Evening Standard has boosted distribution of its last edition by more than 10,000 copies and renamed it Late Night Final.
Available in central London from 6pm, the late edition used to be an offshoot of the West End Final but has been rebranded Late Night Final in red and white right across the front page.
"This is a more significant final edition," managing editor Doug Wills said. "It's all part of a vibrant refreshed paper."
Wills said that other improvements would follow after the paper was bought by Russian businessman Alexander Lebedev.
Last December, the Standard dropped from three to two editions a day and cut the numbers of newsagents that sell the paper. Today Wills said that the third edition had never been scrapped but just had its print run reduced.
In September 2006 the paper went from four to three editions to ready itself for the launch of News International's rival free title the London Paper.
In February the 50p London daily newspaper, formerly owned by Daily Mail & General Trust, recorded a 3.69% fall in circulation year on year to 277, 522.
Full-price sales of the Evening Standard in February were 142,513 on average, down from 155,467 the previous month. Bulks – copies that readers can pick up free from hotels, airlines and gyms, which pay a nominal fee – were also down from 134,666 to 132,682.
Following Lebedev's acquisition of the Evening Standard, editor Veronica Wadley left after seven years. Wadley has been replaced by former Tatler editor Geordie Greig.

Source: Guardian.co.uk

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