Thursday, July 29, 2010

ABC changes US newspaper circulation rules to include digital reach

U.S. newspapers will completely change they way they report circulation beginning October 1, following changes to circulation rules made by the Audit Bureau of Circulations' board, Editor & Publisher reported.
The changes include newspapers now being able to count one subscribers multiple times; for example, a subscriber may be counted once for his print subscription, once for his e-reader subscription, and so on. This also includes online, mobile and other subscriptions. Another major change is that newspapers may include "branded editions" (products published under a different name, such as a commuter daily) in their total average circulation. "The board's aim is to establish a foundation for the future as more newspapers move to bundled print/digital subscription offers and hybrid publishing plans," the ABC board announced in a press release.


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