U.S. newspapers will completely change they way they report circulation beginning October 1, following changes to circulation rules made by the Audit Bureau of Circulations' board, Editor & Publisher reported.
The changes include newspapers now being able to count one subscribers multiple times; for example, a subscriber may be counted once for his print subscription, once for his e-reader subscription, and so on. This also includes online, mobile and other subscriptions. Another major change is that newspapers may include "branded editions" (products published under a different name, such as a commuter daily) in their total average circulation. "The board's aim is to establish a foundation for the future as more newspapers move to bundled print/digital subscription offers and hybrid publishing plans," the ABC board announced in a press release.
Source: editorsweblog.org
Showing posts with label ABC. Show all posts
Showing posts with label ABC. Show all posts
Thursday, July 29, 2010
Monday, July 19, 2010
NEWSPAPER ABCs: Tabloids enjoy World Cup lift in June
The Daily Mirror disclosed an average net circulation of 1,248,919 in June, trumping its previous year high in March, according to the latest round of ABCs figures. Its circulation was up 0.87% on May.
The Sun, likewise, had a good month and its average net circulation of 2,979,999, up 1.5% on May, represented its third highest circulation of the year.
The gulf between The Sun and The Daily Mirror remains seismic and Richard Desmond's fast rising rival The Daily Star failed to gain grown on its two rivals in June.
The Daily's Star’s circulation dipped 1.57% to 809,992. However Desmond has instigated a cover price-drop from 20p to 10p in July in an effort to rocket its circulation towards the one million mark.
The Daily Mirror and The Daily Star suffered in excess of 6% drops on the year, more precipitous than The Sun which was down 1.6% on the year.
The extensive World Cup coverage in the national press failed to provide relief for the quality sector in June.
The Daily Telegraph recorded an average net circulation of 681,322, down 2.45% on May, and its lowest circulation of the year. It also fell a staggering 18.45% on the year.
The Times was down 2.28% to an average net circulation of 503,642, indicating that copy sales of its printed issue have not benefited from consumers now having to register before accessing its online content.
The Guardian suffered the biggest month-on-month fall across all the London-based national daily titles, falling 4.74% to a net circulation of 286,220.
The Independent, in line with its quality rivals, fell 3.79% to an average net circulation of 187,135.
Across the mid-market, the Daily Mail and the Daily Express nudged up slightly from May. The Daily Mail up 0.10% to 2,092,643 and Desmond’s Express also up 0.10% to 664,627.
Source: Brandrepublic
The Sun, likewise, had a good month and its average net circulation of 2,979,999, up 1.5% on May, represented its third highest circulation of the year.
The gulf between The Sun and The Daily Mirror remains seismic and Richard Desmond's fast rising rival The Daily Star failed to gain grown on its two rivals in June.
The Daily's Star’s circulation dipped 1.57% to 809,992. However Desmond has instigated a cover price-drop from 20p to 10p in July in an effort to rocket its circulation towards the one million mark.
The Daily Mirror and The Daily Star suffered in excess of 6% drops on the year, more precipitous than The Sun which was down 1.6% on the year.
The extensive World Cup coverage in the national press failed to provide relief for the quality sector in June.
The Daily Telegraph recorded an average net circulation of 681,322, down 2.45% on May, and its lowest circulation of the year. It also fell a staggering 18.45% on the year.
The Times was down 2.28% to an average net circulation of 503,642, indicating that copy sales of its printed issue have not benefited from consumers now having to register before accessing its online content.
The Guardian suffered the biggest month-on-month fall across all the London-based national daily titles, falling 4.74% to a net circulation of 286,220.
The Independent, in line with its quality rivals, fell 3.79% to an average net circulation of 187,135.
Across the mid-market, the Daily Mail and the Daily Express nudged up slightly from May. The Daily Mail up 0.10% to 2,092,643 and Desmond’s Express also up 0.10% to 664,627.
Source: Brandrepublic
Tuesday, March 10, 2009
Circulation body confirms investigation into 'bulk' newspaper sales
THE Audit Bureau of Circulations today confirmed it was investigating the bulk sales component of national newspapers sales figures.
Publishing its monthly circulation statistics for February, ABC carried a note on page two of the report stating: "Airline copies are as claimed by the publisher and are subject to further verification."
MediaGuardian.co.uk revealed yesterday that the ABC was to hold a "forensic review" of bulks – the copies newspaper groups sell for a nominal fee to airlines, rail firms, hotels, gyms and fast food restaurants, which they give away for free. Newspapers can include bulk distribution in their headline circulation totals.
It is believed that the problem came to light after ABC carried out a spot check on multiple sales copies sent to airlines. According to one senior newspaper executive, the checkers found a wide disparity between the claimed distribution figure and the reality. Other aspects of bulks sales are not believed to be affected.
Airline bulk sales make up a significant part of the circulations of several national newspapers, including the Daily Mail, the Mail on Sunday and the Daily Telegraph.
Telegraph Media Group's daily title distributed 112,004 copies as bulk sales last month, 94,579 through airlines.
Of the Daily Mail's 128,996 bulks, 108,678 come from airport sales and the Mail on Sunday distributed 111,867 of 130,365 bulks in this manner.
Of the Observer's 23,571 bulks, 21,410 were sold to airlines, while at the Guardian 12,454 of 14,723 bulks were distributed to airlines. Guardian News & Media, which prints both titles, also publishes MediaGuardian.co.uk.
Newspaper groups can sell bulk copies for as little as 1p each.
ABC said 67.5% of the average daily national newspaper bulk distribution of 391,126 copies in February were bulk copies sold to airlines. The figures were even more marked on Sundays, with 207,458 newspapers distributed as bulks, and 72.9% going to airlines.
How many bulks did they sell?
Mail on Sunday: 130,365 (111,867 through airlines)
Daily Mail: 128,996 (108,678)
Daily Telegraph: 112,004 (94,579)
Sunday Telegraph: 68,271 (51,280)
The Times: 54,891 (21,886)
The Independent: 41,553 (3,367)
Independent on Sunday: 39,295 (3,898)
Financial Times: 32,699 (19,470)
Observer: 23,571 (21,140)
Sunday Times: 20,264 (17,353)
Guardian: 14,723 (12,454)
The following papers did not distribute any bulks, according to ABC: the Daily Express, Daily Mirror, Daily Star, the Sun, Sunday Express, the People, Sunday Mirror, News of the World and the Daily Star Sunday.
Source: Guardian.co.uk
Publishing its monthly circulation statistics for February, ABC carried a note on page two of the report stating: "Airline copies are as claimed by the publisher and are subject to further verification."
MediaGuardian.co.uk revealed yesterday that the ABC was to hold a "forensic review" of bulks – the copies newspaper groups sell for a nominal fee to airlines, rail firms, hotels, gyms and fast food restaurants, which they give away for free. Newspapers can include bulk distribution in their headline circulation totals.
It is believed that the problem came to light after ABC carried out a spot check on multiple sales copies sent to airlines. According to one senior newspaper executive, the checkers found a wide disparity between the claimed distribution figure and the reality. Other aspects of bulks sales are not believed to be affected.
Airline bulk sales make up a significant part of the circulations of several national newspapers, including the Daily Mail, the Mail on Sunday and the Daily Telegraph.
Telegraph Media Group's daily title distributed 112,004 copies as bulk sales last month, 94,579 through airlines.
Of the Daily Mail's 128,996 bulks, 108,678 come from airport sales and the Mail on Sunday distributed 111,867 of 130,365 bulks in this manner.
Of the Observer's 23,571 bulks, 21,410 were sold to airlines, while at the Guardian 12,454 of 14,723 bulks were distributed to airlines. Guardian News & Media, which prints both titles, also publishes MediaGuardian.co.uk.
Newspaper groups can sell bulk copies for as little as 1p each.
ABC said 67.5% of the average daily national newspaper bulk distribution of 391,126 copies in February were bulk copies sold to airlines. The figures were even more marked on Sundays, with 207,458 newspapers distributed as bulks, and 72.9% going to airlines.
How many bulks did they sell?
Mail on Sunday: 130,365 (111,867 through airlines)
Daily Mail: 128,996 (108,678)
Daily Telegraph: 112,004 (94,579)
Sunday Telegraph: 68,271 (51,280)
The Times: 54,891 (21,886)
The Independent: 41,553 (3,367)
Independent on Sunday: 39,295 (3,898)
Financial Times: 32,699 (19,470)
Observer: 23,571 (21,140)
Sunday Times: 20,264 (17,353)
Guardian: 14,723 (12,454)
The following papers did not distribute any bulks, according to ABC: the Daily Express, Daily Mirror, Daily Star, the Sun, Sunday Express, the People, Sunday Mirror, News of the World and the Daily Star Sunday.
Source: Guardian.co.uk
Saturday, January 31, 2009
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