Thursday, May 14, 2009

Financial Times circulation dips after price rise

IN downbeat month for quality titles, the Guardian is only daily to post a month-on-month rise in circulation, albeit slender

The Financial Times's circulation dipped by 2.51% last month after the paper raised the price of its daily and weekend editions.
Pearson's financial title, which increased its cover price to £2 on weekdays and £2.50 at weekends at the beginning of April, was down to 421,059 daily sales on average last month.
This was a 6.06% decline on the FT's April 2008 sales figure, according to the latest figures from the Audit Bureau of Circulations published today.
The FT, which also increased its price twice last year, had an average daily circulation of 122,286 in the UK and Eire, 61.97% of which were sold at full rate. Circulation of its Europe edition was 118,250, its Asia edition 37,030 and the US edition 143,473.
In a downbeat month for quality newspapers, the Guardian was the only daily to post a month-on-month rise in circulation in April, albeit slender.
The Guardian, which raised the price of its Saturday edition by 10p to £1.70 on 18 April, had a circulation of 343,259 on average each day, up 0.68% compared with the previous month.
However, the paper, part of the same group as MediaGuardian.co.uk, was down 2.21% compared with April 2008.
The Guardian distributed 37,714 overseas copies. Full price sales were 77% of total circulation - the highest in the daily quality market.
The Independent's circulation of 204,429 in April was 0.43% down compared with March and 16.1% year on year. It circulated 44,804 overseas copies last month. Full price sales represented 55.92% of papers circulated each day.
Last month the Daily Telegraph was down 0.87% compared with March and 6.18% year on year to 817,692. It circulated 36,244 copies overseas and 99,250 bulk copies in the UK. Full rate sales were 43.82% of the total.
The Times fell 1.57% month on month and 4.43% year on year to 590,765. It distributed 24,333 copies overseas. Full price sales were 66.2% of the total.

Source: Guardian.co.uk

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