Iconic world newspaper gets a bold redesign to enhance its international personality and broaden its contemporary appeal
PARIS: The International Herald Tribune (IHT), the global edition of The New York Times, today launched two major product innovations for its worldwide audience of digital and newspaper readers.
A new online Global Edition at global.nytimes.com combines the international voice of the IHT with the worldwide breadth of reporting of The Times and the digital expertise of NYTimes.com. It is edited in New York, Paris and Hong Kong to provide users with a 24/7 flow of geopolitical, business (with Reuters), sports and style, news and commentary from a distinctly global perspective.
Starting today, IHT.com users are automatically redirected to global.nytimes.com and users of NYTimes.com can choose to set the Global Edition as their home page. They can also sign up for a new email service: Today’s Headlines Global Edition, published twice daily for European and Asian morning delivery.
Simultaneously, the IHT unveiled a fresh new look for its newspaper. The result of a year-long collaboration with the award-winning newspaper design team at The New York Times, the front-to-back redesign gives more definition to the 122-year-old paper’s journalistic strengths and emphasizes its international personality.
Stephen Dunbar-Johnson, publisher of the IHT, said: “Together with The Times, we are creating a powerhouse for high quality global news – it is thanks to closer integration with New York that has made the dynamic new Global Edition online a round-the-clock reality, and it is thanks to this that we have such a clear and sparkling new design for our newspaper. Today the IHT is demonstrating its steadfast commitment to steering its international readers through the momentous events of a fast-changing world, serving readers and advertisers with creativity and vision.”
Clearer headings, improved page navigation, more anchored positions, better designed briefs columns and pointers to Web articles, as well as greater emphasis on photography all serve to make the new-look IHT newspaper easier to navigate, more visually arresting and helpful in directing readers to additional content at global.nytimes.com. Typographically, the IHT has also introduced a cleaner nameplate that gives “international” more prominence and a new Cheltenham typeface to lend contrast and openness throughout.
Martin Gottlieb, editor, global edition said ”Redesigning the newspaper and reconfiguring our global online presence at the same time created significant opportunities for us journalistically: Working together with The New York Times, we have been able to look at the overall balance and direction of our coverage afresh. By consolidating Web operations and improving design processes, we are freeing up editorial energies to focus on delivering the accurate reporting, thought-provoking writing and sharp analysis that our international readers need now more than ever.”
In the new design, the IHT’s Business section which is produced in collaboration with Reuters, is given added prominence by being anchored at the back of the newspaper Monday through Friday, creating a new business-oriented environment that showcases the popular Breaking Views feature and columns by authoritative, analytical writers like Andrew Ross Sorkin and Floyd Norris. For the weekend edition, in response to reader feedback, a new section called Weekend Arts full of interviews, reviews and lifestyle reporting draws together the prized arts coverage of The Times with distinguished IHT voices, such as art critic Souren Melikian, to create a stimulating weekend read.
Jean Christophe Demarta, international advertising director for The New York Times Media Group, said: “The new online Global Edition and the new-look newspaper have generated a wealth of new opportunities for advertisers looking to reach our influential, international audience. From a range of advanced user targeting options on global.nytimes.com to new larger premium advertising positions on the superbly designed front and back pages of the IHT – this double launch really is fantastic news for The New York Times Media Group’s international advertisers.”
About the International Herald Tribune (global.nytimes.com)
The International Herald Tribune (IHT) is the premier international newspaper for opinion leaders and decision-makers around the globe. It combines the extensive resources of its own correspondents with those of The New York Times, is printed at 35 sites throughout the world and is for sale in more than 180 countries. Based in Paris since 1887, the IHT is owned by The New York Times Company. For more information about the IHT visit ihtinfo.com
About The New York Times Media Group
The New York Times Media Group includes The New York Times, the International Herald Tribune, NYTimes.com and global.nytimes.com and WQXR-FM. The group’s global advertising sales network is headquartered in New York with regional offices in London, Paris, Frankfurt, Hong Kong, Singapore and Tokyo.
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Source: IHT
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