Friday, June 25, 2010

Developers love iPhone and iPad but are excited about Android's upside

Among mobile developers, the iPhone is still the most favored platform, ahead of Android smart phones. But the future may tilt in the favor of Android, according to a new developer survey by Appcelerator.
Developers see the iPhone and increasingly the iPad as the hot opportunity right now, with their shared iOS operating system coming out on top in seven of ten categories including best app store, biggest market for consumer apps, best devices and best near-term outlook.
But the Android operating system, which placed second in all seven of those categories, came out on top for most capabilities of an OS, most "open" platform and best long-term outlook.
Programmers seem to say that Android has potentially a bigger upside, with its operating system more open and possibly able to span not just phones and tablets but a host of other devices like TVs, set-top boxes and even cars.
The survey not only notes the potential for Android, it also highlights the increasing interest in tablet computers. Developers said they were most interested in developing for the iPhone 90 percent, followed by the iPad (84 percent), Android phones (81 percent) and Android tablets (64 percent).
Interest in the iPhone was up just 3 percentage points from a similar survey in March and the interest in Android phones remains the same from the previous report. But interest in the iPad jumped from 53 percent in March to 84 percent in June while Android tablets, which were not included in previous surveys, did incredibly well despite the fact there are no Android tablets on the market yet.
Taking a step back, it's clear that these four device platforms form the top tier of developer interest, illustrating how Apple and Google are running away with the mobile developer market.
Developer interest falls off markedly after the iPhone and Android devices, with BlackBerry (34 percent) Windows Phone 7 (27 percent) and Sybmian (15 percent) the next most popular platforms. Even with its acquisition by HP, Palm's webOS garnered only 13 percent interest from developers though that number could shoot up if HP lays out ambitious plans to embed webOS in a bunch of devices.
Appcelerator, which offers a platform for making applications, conducted the survey of 2,733 developers from June 15-17.

Source: SFGate

Thursday, June 24, 2010

Towards the virtual newsroom... in 2015.

Tuesday, June 22, 2010

iPad Ad Requests Soared In May

The iPad remains hot with advertisers two months after its release, with ad requests across the Apple device up 160 percent in May from April, according to the latest monthly Mobile Mix report from mobile ad net Millennial Media. And yet, Apple, the leading device maker on Millennial’s network since September ‘09, decreased nearly 10 percent month-over-month with approximately 25 percent share of impressions in April. In the meantime, Android is doing well, as ad requests for the Google mobile OS grew 15 percent month-over-month, with a 338 percent more ad requests since January. As Apple prepares to fully launch its iAd system on July 1, it’ll be interesting to see how that impacts Millennial Media’s tallies.
Other highlights from the ad net’s report included:
—In May, 90 percent of developers were creating apps for a single platform—56 percent of that was focused on Apple, and 29 percent on Android.
—While the media have been more focused on the growth of smartphones, consumers are still looking to feature phones and connected devices, which actually make up more than half of Millennial’s US Device OS Mix (see the chart on the left). So it’s important for advertisers to keep this in mind when they’re creating mobile ad strategies – Smartphones alone do not hit the mass of consumers using the mobile web.

Source: paidContent.org

Apple’s iPad Makes Japan Debut

Apple Inc. on May 28 released its new iPad product in Japan, following up on roaring sales of more than 1 million iPads in under one month from their U.S. release date in April.
Some Japanese newspaper publishers, including the Mainichi Shimbun, the Sankei Shimbun, and the Nikkan Sports, are distributing their content via the iPad tablet computer. Many broadcasting companies are also preparing to target the iPad for delivery of their programs and related content, including news reports.
On May 29, the Mainichi Shimbun launched a digital magazine titled “photoJ.” exclusively for iPad users. PhotoJ is a monthly e-publication that costs 350 yen per issue. It delivers a combination of photographs and original feature articles. Subscribers get access to movies, as well as photo slideshows. The Mainichi also plans to sell ads to appear in the digital magazine. To issue the digital magazine, the Mainichi introduced a cross-media publishing system controlled by WoodWing Software of the Netherlands. The U.S. magazine TIME uses the same software to format and deliver its electronic edition for the iPad.
The Sankei has started issuing an electronic edition of its daily paper for iPad users at a price of 1,500 yen per month. By the end of June, the service will not start charging. By making optimal use of the iPad's vivid color display, the resolution of the page images can be raised much higher than that of the company’s existing service for iPhone users. The Sankei says it plans to continue delivering its free electronic edition for the iPhone as well. The Nikkan Sports has started delivering articles and photographs for the iPad, free of charge. Users can also search the sports daily’s news through articles and photographs viewed on the iPad
Some major broadcasting stations are also following the iPad fad. TV Tokyo, a Tokyo-based major TV network, on May 28 began offering an iPad application that displays a summary of its weekly documentary program “Jounetsu-no-Keifu” (The Genealogy of Passion), which traces the background of contemporary celebrities from various walks of life. The Tokyo Broadcasting System (TBS) has developed an iPad application for browsing news while listening to Internet radio channel OTTAVA, which specializes in classical music. That iPad application is due to be released by mid-June. Osaka-based Mainichi Broadcasting System will start delivering its new TV drama “MM9 ? Monster Magnitude,” for the iPad in July. Users will be able to watch the program on the iPad free of charge, at the same time as the program airs on TV.
Not to miss the boat, the Mainichi, the Sports Nippon and the Nishinippon Shimbun have begun providing daily news content for the “Viewn” newspaper and magazine content service. That service for the iPad is operated by a subsidiary of the cellular phone company Softbank Corp, which operates iPhone services in Japan.

Source: .pressnet.or.jp

Wednesday, June 2, 2010

China Rips Off The iPad With The iPed

Readers are willing to pay to get access to the best news websites

The way that the British read news online appears likely to change greatly over the coming years. As The Times and The Sunday Times prepare to charge readers for the online editions of their newspapers, the titles point to growing evidence that Britain is more willing to spend money online than almost any other nation.
It is argued that, with news sites now accounting for 3 per cent of the time that we spend online, charging for content represents a natural step for the press and publishing industry.
Nearly 16 million people in Britain visited a mainstream newspaper website in February. Figures from the market researchers UKOM/Nielsen show that a quarter of those users have already paid to access news online or would be willing to do so. A third even said that they would be willing to pay for web content that they had already paid for offline, if it was substantially better than what was on offer free.
As is the case in the music industry, the move toward paid-for services reflects the rapid increase in the time that we spend online and the content we now consume.
Alex Burmaster, an analyst with Nielsen, said that only a few years ago the thought of buying holidays or clothes online was anathema to most people. The rapid increase over recent years in the availability of broadband, however, has combined with an improvement in the quality of online products and services to create a “perfect storm”, whereby people have become dependent on the internet.
The introduction of the iPad this week could do to publishing what the iPod did to music and transfer another part of our lives online. The ability to refresh newspaper pages while on the move could capture the imagination of a British public that has already proved more open to online services than in other countries. Very few nations spend more time online than Britain.
“It’s permeated everything we do. There’s no part of daily life that hasn’t changed,” Mr Burmaster said.
British internet users are also more likely to spend money online, with usage of large online retailers such as Tesco.com and Amazon up nearly 50 per cent over the past three years.
That British internet users are spending an increasing amount of time and money online is thanks to the massive increase in the availability of high-speed broadband in the past decade.
Only six years ago Britain was something of a broadband laggard in global terms, but the country has quickly caught up, and overtaken, other countries. Yet the big concern for Britain’s increasingly digital population is that of being left behind. A survey by Ookia suggests that British networks are already straining under the pressure of increased internet usage. It ranks Britain’s broadband speeds as only the 33rd fastest in the world.
BT has just started work on the country’s new network and expects to have connected two thirds of the population to superfast broadband by 2015. However, it is mostly doing no more than plugging the new network into the local exchange, as opposed to directly into the customer’s house, meaning that the speed available will still be a fraction of that in countries such as South Korea and Japan.


Source: TimesOnline

Big names reach out to grab iPad opportunities

Stephen Fry, BMW, The FT and Ministry of Sound are among the first major publishers and brands to roll out UK iPad apps ahead of the device’s much-anticipated European launch tomorrow.

Stephen Fry, BMW, The FT and Ministry of Sound are among the first major publishers and brands to roll out UK iPad apps ahead of the device’s much-anticipated European launch tomorrow.
Apple, which shifted 1m iPads in its first month on sale in the US, has garnered support from key publishers looking at the tablet media player as the next evolution in online content distribution.
Publishers are preparing to experiment with a number of business models including launching ad-funded, sponsored and premium iPad apps. But they also say app developers have upped their prices as they become inundated with short-deadline work as brands rush to create content for the platform.
Broadcaster and technophile Stephen Fry has launched a series of iPad apps, including one for his blog, a tie-up with Harper Collins and Framestore CFC for animated readings of Oscar Wilde short stories, and another featuring quotations from Fry himself.
SamFry, the company that manages Stephen Fry’s website, is working with The Digital Tribe to sell ad spots around his content.
Andrew Sampson, joint-MD of SamFry, said, “The iPad presents a great opportunity. With these apps we’re looking to push the boundaries with the Apple API and show where you can go with it.”
The Financial Times hopes to win younger readers by making its premium content free for two months via its iPad app after signing a sponsorship deal with luxury Swiss watch-maker Hublot.
Steve Pinches, FT’s lead product development manager, said, “We’ve been live for a few days now and have seen a fair number of downloads from the US [where the app has also launched]. The sponsorship model slots quite nicely into our paid content strategy.”
The Telegraph is also looking to launch on the iPad but is wary of simply migrating its iPhone app to the device. Head of mobile Maani Safa said, “The business model should take into account that people are more likely to spend more time on the iPad than iPhones, and advertisers are willing to pay for that.
“The sponsorship model on the iPad is definitely something we’re looking at, but I don’t know whether or not we’ll go for it,” he added. “I think a lot of publishers have simply tried to replicate the newspaper experience on the iPad. This gives you less content in a less intuitive manner, so we’re trying to provide a completely new experience that has nothing to do with the web.”
Magazine publishers are also looking to launch on the iPad. Dennis Publishing has appointed digital agency PixelMags to launch an iPad app for its Apple-specialist title Mac User. Paul Lomax, chief technology officer at Dennis, said, “We’re looking at doing something for most of our titles. With some we’ll go into more depth, so there might be more than one app for some brands.”
He added, however, that because publishers have been rushing to launch apps, “Finding people to work on iPad apps at a reasonable rate has been a bit of a challenge.”
This Friday’s nma Live will focus on new content and ad opportunities for brands brought about by the iPad. See nmalive.co.uk for details.

Source: newmediaage

Guardian's Eyewitness iPad app tops 90,000 downloads

The Guardian’s Eyewitness app for the iPad has been downloaded 90,000 times since launching on the US App Store last month, according to Guardian News & Media.

The Canon-sponsored app, which showcases the Guardian’s photography, is now available on the UK store and is the second Apple app the title has launched.
Emily Bell, outgoing director of digital content at Guardian News & Media, said, “To have our app on so many iPads in the US is a fantastic achievement that has enabled us to reach new audiences. We’re looking forward to even more people downloading it now the device is available outside the US.”
The Guardian iPhone app was the company’s first paid-for mobile product and has been downloaded more than 100,000 times since it launched last November.
Guardian News & Media hasn’t announced plans to launch mobile apps on other platforms, such as Android and Ovi, but has launched a mobile-optimised version of its website.

Source: newmediaage

Apple: More Than Two Million iPads Sold

Apple continues to sell iPads at a rapid pace, breaking the two million mark the same weekend the device debuted in the UK, Canada and seven other countries for at least $1 billion in sales. The company is bragging that it took less than 60 days to sell that many but that claim is skewed by pre-orders that were made weeks before the iPad actually went on sale in the U.S. April 3. Still, it’s an impressive number for a new device, especially one that starts at $499. For those keeping track, it took 28 days for Apple to claim one million sales; by comparison, it took 74 days to sell one million iPhones.

Unlike earlier milestone announcements, Apple left out other data some of us are interested in—like the number of app downloads and the number of downloads from the iBookstore. This time, all the company said is that there are more than 5,000 new iPad apps—the same number it offered on May 3. That’s about 2.5 percent of the 200,000-plus apps approved for the iTunes store. It’s not clear if it includes iPhone apps optimized for iPad as opposed to iPhone apps that will run on iPad Steve Jobs may well offers some more details, as has often been his custom, when he appears at WWDC with what is expected to be a launch date for the iPhone 4G.
Second question: What would the sales number be if Apple kept iPads in supply across the U.S.? And how fast would the iPhone break one million if Apple announced a Verizon version?

Source: Paidcontent.org

Tuesday, June 1, 2010

Pay-per-click is the new online paradigm

As the Times and Sunday Times prepare to go behind a paywall, print publishing must face up to reality – major online adjustments are needed.

One of the major shifts in the consumption of media over the past decade is the transfer of control from publishers and advertisers to the consumer. TV viewers screen commercials using DVR systems; radio listeners customise their programming using internet or satellite radio; and internet users use ad-blocking software or just train their eye to ignore display ads all together. The result is that the old paradigm, where ads are imposed on the audience, is losing its effectiveness.
Instead, a new paradigm is emerging. Since the consumer is no longer passive, advertising
models are learning to take into account the interests of all stakeholders: the advertiser, the publisher and the consumer.Search advertising and its adjacent ads model fully incorporate this new thinking. From the advertiser's point of view, this pay-per-click (PPC) model shifts some of the risk to the publisher, who only gets paid if the user took action and clicked on the advertisement.
In an article published in this newspaper a few weeks ago we proposed a new online monetisation model for newspapers. The idea is that papers will learn how to use their unique advantage online – credibility – by presenting relevant advertisers next to the products, services and activities they review. Some of the reactions voiced ethical concerns. "I can see why the shift you argue for would make sense from a publishing perspective," said Jill Drew, a former business editor for the Washington Post, "but for me it crosses a line between commerce and journalism that I'm uncomfortable with."
One possible solution for these concerns is that in this model the newspapers often don't or shouldn't work directly with the vendors but rather with aggregators who represent multiple retailers. The New York Times, for instance, linked the 10 best books of 2009 it recommended on its "Holiday Gift Guide" to three possible buying venues: Amazon, Barnes & Noble and local booksellers. Another solution is using automatically generated contextual ads. Google's Adsense algorithm, for instance, knows how to fit relevant ads to such content and it works as a firewall between the newspaper and the vendors. When consumers click, the ad aggregators share the revenue with the newspaper.
Moreover, newspapers always had to handle commercial pressures that threatened to compromise their integrity. Whether it is a newspaper that publishes a negative story about a bank that is also one of its biggest advertisers, or a television network that exposes a safety issue with a car manufacturer, the ethical threat has always been there.
Other naysayers suggested that such a model will result in consumer sections being all that's left of journalism. But this won't make much sense for newspapers, as a big part of their authority is a result of their non-consumer-oriented coverage. If you search on Google for "British government", no ad appears, yet the search engine chooses to include such data in its index as part of creating its authority. The revenue is generated when searching for "London hotels". That doesn't mean that the first search is less important.
Another reaction wondered whether an article criticising a political party will click through to a page where one could contribute to a choice of rival parties. Well ... why not? The Huffington Post is running a similar concept these days in its Impact section in what can be called "inter-activism": sponsored links enable interested readers to take action. In this model, readers can be presented with a range of sponsored actionable articles, implicating different levels of involvement, such as signing a petition or donating money.
The print publishing industry can no longer afford to make only minor adjustments for the new media. The basic rules of the game are changing, calling for collaboration between advertisers, consumers and publishers. Whether the leveraging trust model is a valid solution or not, any solution to newspapers' financial crisis must consider this new stakeholder paradigm. If the consumer and the advertiser have nothing to gain, the publisher will gain nothing as well.


Source: Guardian